As an Area Marketing Analyst, you'll help us create, manage and analyze marketing campaigns to help us sell new construction homes, connecting house-hunting prospects with a new dream home!  You'll work alongside sales management teams to keep advertised information current, compliant, and customer friendly. 

Primary Responsibilities

• Lead the creation and refinement of the Customer Profile Definitions/community positioning based on information collected from Division Management Team
• Lead the development of content that will enhance the customer experience and covert web traffic to leads based on the developed CPDs
• Plan the marketing strategy based on programs developed by Corporate Marketing Team to include organic traffic/paid advertising/email communication
• Own online customer experience for community launches and open communities
• Measure the effectiveness of communities achieving their weekly conversion goals and recommend adjustments to positioning based on data
• Coordinate the advertising programs to be within the overall corporate advertising guidelines and to develop appropriate strategies
• Ensure all advertising conforms to FTC and Department of H.U.D. regulations
• Serve as liaison between corporate marketing and regional sales and marketing staff
• Special projects as needed

 Qualifications

• 3-5 years of demonstrated previous advertising agency or sales and marketing experience
• Experience with Google Analytics and similar tools
• Excellent leadership, analytical, and teamwork skills
• Strong problem solving and communication skills; able to multi-task and to work independently and proactively
• Four-year degree in Marketing or other business area preferred; equivalent experience and specific technical training may be substituted