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Area Marketing Analyst | Peachtree Corners, GA

Peachtree Corners, GA

Employment Type: Full Time Career Match: MTG - Marketing Job Number: AMAPCG11142023

Job Description

As an Area Marketing Analyst, you'll help us create, manage and analyze marketing campaigns to help us sell new construction homes, connecting house-hunting prospects with a new dream home!  You'll work alongside sales management teams to keep advertised information current, compliant, and customer friendly. 


Primary Responsibilities

  • Lead the creation and refinement of the Customer Profile Definitions/community positioning based on information collected from Division Management Team
  • Lead the development of content that will enhance the customer experience and covert web traffic to leads based on the developed CPDs
  • Plan the marketing strategy based on programs developed by Corporate Marketing Team to include organic traffic/paid advertising/email communication
  • Own online customer experience for community launches and open communities
  • Measure the effectiveness of communities achieving their weekly conversion goals and recommend adjustments to positioning based on data
  • Coordinate the advertising programs to be within the overall corporate advertising guidelines and to develop appropriate strategies
  • Ensure all advertising conforms to FTC and Department of H.U.D. regulations
  • Serve as liaison between corporate marketing and regional sales and marketing staff
  • Special projects as needed


  • 3-5 years of demonstrated previous advertising agency or sales and marketing experience
  • Experience with Google Analytics and similar tools
  • Excellent leadership, analytical, and teamwork skills
  • Strong problem solving and communication skills; able to multi-task and to work independently and proactively
  • Four-year degree in Marketing or other business area preferred; equivalent experience and specific technical training may be substituted


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